The History of La Hacienda Historic District, Phoenix, Arizona
The La Hacienda and Mayfair Subdivisions
In the mid-1920s, local developers Maurice Obear and his wife, Ruth Brown Obear, saw an opportunity to create an upscale community adjacent to the new location of the Phoenix Country Club, which had moved to the northeast corner of Thomas Road and 7th Street in 1920. The new subdivision, La Hacienda, was made up of 23 lots, between 5th Street and 7th Street. An ad in the Sunday, February 6, 1927 Arizona Republican stated that "this elaborately planned subdivision [La Hacienda] faces the rapidly developing Country Club Place with its golf course, acknowledged to be the best 18-hole course in the Southwest."
Maurice Obear wasted no time developing the first houses in the La Hacienda neighborhood, relying on the services of Chicago architect Herbert H. Green who specialized in houses of the Spanish Colonial and Monterey Revival styles. He designed many large, unique structures of this architectural type in both the La Hacienda and Country Club districts. A prolific designer, Greene created as many as one-half of the houses in the upscale Country Club district of Phoenix, two of which he owned.
Architect Albert Chase McArthur was also involved in work on some of the houses in the La Hacienda subdivision. He created the plans for the house at 331 E. Verde, a house that Greene designed. McArthur also worked on the design of 367 E. Verde and possibly 381 E. Verde in the late 1920s. Given the continuity of design across the neighborhood, he likely was involved in the design and planning of other houses as well. Like Greene, McArthur originally came from Chicago, and was a student of Frank Lloyd Wright. McArthur is best known for the design of the Arizona Biltmore Hotel completed in 1929.
Obear took additional steps to insure that La Hacienda remained an exclusive property. As a condition of purchasing property in the subdivision, buyers were required to respect a formal, written agreement that listed six sets of restrictions. In order to prevent the construction of unwanted commercial, public, or private structures, the agreement forbade tenants from building anything such as a "theater, hospital, sanitarium, hotel, school, [ ... ] apartment house [ ... ] and no stores, business buildings, or service stations." (Obear and Obear 1926). This clause was intended to prevent undesirable commercial and other encroachments that could devalue the properties in La Hacienda and lead to unwanted activities in the neighborhood. Such ventures might also undermine the social cohesion and sense of community in the subdivision as it grew and deter potential buyers and residents.
Obear's other restrictions included a minimum cost for all dwellings built in La Hacienda, which was $7,500, and that only one house could be constructed on a single lot. Although modest by today's standards, $7,500 was a large sum of money in the late 1920s, a fact that effectively barred lower-income Phoenicians from purchasing houses in such subdivisions.
Contrary to Maurice and Ruth Obears' original intent, all the lots facing Thomas Road and 7th Street became commercial properties, including 2930 N. 7th Street, which was converted into a lawyer's office. This greatly reduced the size of the subdivision as it was platted in 1926.
In October 1928, John and Dorothy Bonds established the Mayfair subdivision, 48 lots between 3rd Street and 5th Street. Nearly all of the lots measured 50x126 ft, narrower than the La Hacienda lots, and most could not accommodate the larger-sized La Hacienda houses.
The Mayfair subdivision was not as exclusive as its adjoining neighbor to the east. John and Dorothy Bonds' new subdivision was aimed more at upper middle-income families. Lot prices (without houses) ranged from $840 to $1,140 in December 1928, as opposed to La Hacienda where lots were advertised between $1,500 and $1,750 in February 1927. An advertisement in the December 2, 1928 Arizona Republican stressed that prices at Mayfair "can not be equaled."
The residents of Mayfair moved there for many of the same reasons as their neighbors at La Hacienda. The same December 2 newspaper ad highlighted the proximity to La Hacienda and the Phoenix Country Club to the east, and touted its "paved streets, cement sidewalks, and good water." An added benefit to residents of Mayfair was the streetcar line that ran up North 3rd Street, providing easy access to businesses, shopping, and jobs in downtown Phoenix.
One of the first houses in Mayfair was built in 1929 by Laing and Heenan, a construction firm in Phoenix that specialized in building "Pacific Ready-Cut" Homes. Pacific specialized in Revival style designs. Dr. Matanovich, owner of this house, chose a Spanish Colonial Revival model. A brief article in the November 3, 1929 Arizona Republican stated that the doctor's house, "designed along the lines of buildings on the Dalmatian coast ... makes a handsome addition to the fine homes in this exclusive residential district."
Even at this time, outward similarities were evidentbetween Mayfair and La Hacienda, where construction of elegant Period Revival houses in the 1920s and 1930s dominated the two streetscapes. Despite its late start in relation to La Hacienda, house construction at Mayfair progressed rapidly during the early 1930s.
Like La Hacienda, a substantial number of lots in Mayfair were eventually rezoned for commercial use. Those rezoned face East Thomas Road, along the southern edge of the subdivision. This commercial development encompassed approximately one quarter of the land originally platted for Mayfair in 1928.
Two Subdivisions as One Neighborhood
Despite their proximity, there were differences between these tracts. The most obvious differences are in the size of the lots and the relative economic levels of the residents, although both were considered to be exclusive subdivisions. At least one resident recalls that a wire fence separated the subdivisions along 5th Street at some point in their histories. In time, the distinctions between these two subdivisions all but disappeared and they are now considered to be a single neighborhood by the current residents and the City of Phoenix. It is certainly possible that efforts to limit the commercial rezoning of lots within both Mayfair and La Hacienda helped to create a common sense of community. Many of the residents of the La Hacienda neighborhoods shared similar career interests, including professions such as doctors, lawyers, businessmen, financial specialists, and politicians. Of course, many of these same professionals were also members of the Phoenix Country Club. The affiliation with this organization helped to create bonds between numerous community members and leaders in the La Hacienda neighborhood.